Identifying or initiating key international and local trends is an essential element of any design strategy, brand, and the product development process. Understanding trends and keeping abreast of developments is an integral part of the role of the designer.

Society is in a constant thrust forwards drawing on a myriad of international and local influences from political and financial, psychological and educational, technological, to that of entertainment and celebrity culture.

The development of “Lifestyles” leads to opportunities for diversification and expansion of business the “free-market” and promotion and availability of “choice” leads to increased localised and international competition. Theresultant impact on society and business is huge and has many pitfalls.

International adjustments for localised territories are necessary in making trends work for your company and getting your collections right. Whether creating or identifying trends foliomoda is innovative, analytical and focussed, having unrivalled experience in diffusing trends for differing needs as required. We can work with existing design teams to stimulate lateral thought in this area, or we can work as external advisors delivering trend information to various parts of your organisation.

We work with freelance designers and consultants from all design fields, attend trade shows, presentations and international forecaster events, and of course build relationships with graduate designers who will be the stars of tomorrow and who will influence direction and trend.